Nathalie Sabrina Dahl

Experts sell best when nobody feels sold to

Nathalie helps CEOs, consultants and coaches win clients in a way that feels good on both sides. Author of The Soft Sell System. Founder of The Outbound Marketing Agency and Nathalie's Wonderland.

30+years in selling and marketing
859+people through her workshops and coaching
137clients in their own words
Nathalie Sabrina Dahl

As seen on

USA TodayFox NewsNBCCBS News

Work with Nathalie

How Nathalie can help

Four ways to work together, each built on Nathalie's way of selling softly.

The Outbound Marketing Agency

A LinkedIn lead system that books warm calls

Your LinkedIn lead system, built within 2–3 days and tested in a 30-day pilot. No pushing. No chasing. No guesswork.

Extract Your Genius

Your expertise, working without you

Extract Your Genius turns your method into a system that teaches and sells for you: AI-guided processes take each client through it in your words, and AI data enrichment shapes every step to the person in front of it.

The Soft Sell Layer™

Nathalie's way of selling, on your website

The Soft Sell Layer™ gives your website chatbot Nathalie's way of selling. A CEO who tested it called it “a miniature salesperson on your website”: visitors arrive briefed, and nobody feels sold to.

Speaking and training

Nathalie on your stage or with your team

Keynotes for conferences and company events, and leadership training like the one for Optotune, winner of the Swiss Economic Award.

Start free: build your own soft-sell pitch with the Magic Triangle

Client results

Three results to start with

137 clients describe what changed after working with Nathalie. Here are three of them, in their own words.

3 new partners, each worth €200–600k a year

Wilfred de RoosHovingh & Partners, Netherlands

Landed a multi-billion-dollar company and 350 leads in month one

Dhiren DesaCEO, Parmenides / Eidos

Leadership training for Optotune, winner of the Swiss Economic Award

Dr. Manuel AschwandenCEO and founder, Optotune

Background

About Nathalie

Nathalie Sabrina Dahl started out as an accountant and has more than 30 years of selling and marketing behind her. Her move into coaching and training led to The Outbound Marketing Agency and to workshops and coaching programmes that 859+ people have gone through so far.

Her company, THE VICTORY LOG (SCHWEIZ) AG, has one mission: to raise the standard of living for everybody by providing the best possible education. Nathalie lives in Switzerland and works in English and German.

She also founded Nathalie's Wonderland, creative spaces in Switzerland where children grow their confidence through building and play, and has written three children's books.

Speaking

On stage and on screen

Talks people take part in. Nathalie speaks in English and German, and audiences practise on the spot with games and live role plays.

Nathalie Sabrina Dahl on stage in South Africa, in front of a full hallNathalie as a guest on a TV talk showNathalie speaking at a seminar, her talk on two big screensNathalie teaching at her own public workshopNathalie with a workshop group in BaselNathalie teaching at the flipchart
01

Make people love you while you're selling to them

Everyone sells at least 20 times a day, whether it's a product or an idea. Nathalie shows how to pitch anything in 3 minutes, starting from what the other person wants most, and how to sell so people like you more afterwards.

Format Keynote (20–45 minutes) or half-day workshop

02

Presentations people remember

Attention drops after about two minutes of slides. Nathalie trains leaders and experts to turn a presentation into a conversation with the room, from the first 30 seconds to the hard question at the end.

Format Keynote, or a 1–2 day company training

03

Read the person in front of you

Based on brain research into what drives decisions, teams learn to recognise four personality types (Conqueror, Protector, Mediator, Inventor) and to speak to each one so it lands. For sales and leadership teams.

Format Workshop, or a 1–2 day training

04

Back the fastest horse

Every campaign is like a horse race. Nathalie shows what an offer needs before strangers want to talk to you, and how human psychology and biological triggers sell the next step, which is usually a call.

Format Keynote or 90-minute workshop

05

The mindset behind a championship team

Great teams run like clockwork, and their people stay. Drawing on Gallup's research into great teams, Nathalie shows leaders the five traits great leaders share, starting with taking full responsibility, and the six things every team member needs from their leader.

Format Keynote for a kick-off, or a leadership programme in modules

▶ Optotune's CEO on the programme

Spoken and trained for Optotune · Helvetia · SOM Conference · Alpha Group · Rotary

8:32

Interview with JT Foxx in South Africa

JT Foxx and Nathalie on the most important thing when speaking, and on being a woman speaker.

12:48

Interview on RheinMain TV

How Nathalie got into business, and why she helps coaches, consultants and service businesses with lead generation.

“Nathalie is one of the best in the world at teaching people how to market themselves.”
Blair SingerBestselling author and international speaker
“Nathalie is a breath of fresh air in the marketing industry.”
Andrew McWhirterFounder of Old School Sales, bestselling author
“What sets Nathalie apart is her exceptional ability to identify gaps in the market that present opportunities for growth.”
Alexi NeocleousAward-winning marketer, bestselling author
“Never one to use PowerPoint, she engages her classroom in activities with lots of interaction, exercises, role plays and games.”
Dr. Frank BoseCEO and investor

Let's get to know each other

In 15 minutes we look at where your business stands and where you want to take it, and you'll know whether working together makes sense.

Book your 15-minute intro call